Guía Repsol

The aim of this project was clear from the outset: redesign Guía Repsol and all its channels. The old guide seemed to have been anchored in the past and our client was aware that both content and shape had to change but we realized that Guía needed to evolve and become something else if it wanted to survive.

The main challenge of the initial phase was to use the research done by another consultancy. We assumed it as a starting point, using it to draw our own insights and concluding that the most important asset of the Guía is its own heritage and memories that evokes to users. From here, we ideated a collaborative tool that inspires the user to plan short trips and getaways in the national area prioritizing each channel and device for each phase of the trip, thus accompanying the user in the before, during and after their trip.

After the test and validation of our concept, both with users and with our principal stakeholders, the following task was the definition of the information architecture and navigation, both for website and for mobile app. The main challenge was about being consistent without being uniform.

Designing the search flows within the app was one of the biggest challenges of this project due to multiple options of choice, location or visualisation. We created homogeneous and simple flows by adding two criterias in one search field.

In the mobile app, the channel during the trip, beside to the conventional navigation we constructed a chatbot using Watson, IBM’s artificial intelligence, as cognitive engine to relate and understand the user. This chat is responsible for recommending the user alternative plans and new suggestions in a proactive and fully contextual way.

Users can also directly ask the chat using straight typed questions that will be translated by Watson or a simple system of questions and answers.

Guía Repsol

The aim of this project was clear from the outset: redesign Guía Repsol and all its channels. The old guide seemed to have been anchored in the past and our client was aware that both content and shape had to change but we realized that Guía needed to evolve and become something else if it wanted to survive.

The main challenge of the initial phase was to use the research done by another consultancy. We assumed it as a starting point, using it to draw our own insights and concluding that the most important asset of the Guía is its own heritage and memories that evokes to users. From here, we ideated a collaborative tool that inspires the user to plan short trips and getaways in the national area prioritizing each channel and device for each phase of the trip, thus accompanying the user in the before, during and after their trip.

After the test and validation of our concept, both with users and with our principal stakeholders, the following task was the definition of the information architecture and navigation, both for website and for mobile app. The main challenge was about being consistent without being uniform.

Designing the search flows within the app was one of the biggest challenges of this project due to multiple options of choice, location or visualisation. We created homogeneous and simple flows by adding two criterias in one search field.

In the mobile app, the channel during the trip, beside to the conventional navigation we constructed a chatbot using Watson, IBM’s artificial intelligence, as cognitive engine to relate and understand the user. This chat is responsible for recommending the user alternative plans and new suggestions in a proactive and fully contextual way.

Users can also directly ask the chat using straight typed questions that will be translated by Watson or a simple system of questions and answers.

If you have any queries at all, please feel free to drop me a line at manel@manelabella.com and I’ll gladly answer them.

If you have any queries at all, please feel free to drop me a line at manel@manelabella.com

and I’ll gladly answer them.