Piraeus Bank

Piraeus is one of the four national banks still alive in Greece after the severe economic crisis that occurred in 2009. With a large mass of clients absorbed from other disappeared banks, Piraeus was aware that the economic scenario had changed radically and so we redesigned from scratch all their mobile banking.

In the first phase of this project we ideated some mobile app foundations after a research phase where we realized that this was an unusual banking project. The starting point and context were unique: economic crisis, capital control, banned e-commerce… In addition Piraeus customers have a very old average age, and the country has special economic behaviour in terms of tax or bill payments, in example.

 After designing the app concept, its architecture and navigation, it was tested with users, Piraeus clients and non- clients. There were functionalities and interactions (such as navigation through menu cards) of which we were not completely convinced and we assumed that Piraeus users’ peculiarities were going to be noticed in the usability test but it was not. The main interactions, essential for our design, passed the test without problem.

 One of the main premises of the app is that, during a process, the user will be asked for just one data input field per step and screen. This measure takes into account the average Piraeus users, clients of advanced age and far from being digital natives or millennials.

This means that in most situations we avoid the scroll (excepting lists) thus achieving that input fields are outside the viewport favoring process processes and decreasing abandonments.

Piraeus Bank

Piraeus is one of the four national banks still alive in Greece after the severe economic crisis that occurred in 2009. With a large mass of clients absorbed from other disappeared banks, Piraeus was aware that the economic scenario had changed radically and so we redesigned from scratch all their mobile banking.

In the first phase of this project we ideated some mobile app foundations after a research phase where we realized that this was an unusual banking project. The starting point and context were unique: economic crisis, capital control, banned e-commerce… In addition Piraeus customers have a very old average age, and the country has special economic behaviour in terms of tax or bill payments, in example.

 After designing the app concept, its architecture and navigation, it was tested with users, Piraeus clients and non- clients. There were functionalities and interactions (such as navigation through menu cards) of which we were not completely convinced and we assumed that Piraeus users’ peculiarities were going to be noticed in the usability test but it was not. The main interactions, essential for our design, passed the test without problem.

 One of the main premises of the app is that, during a process, the user will be asked for just one data input field per step and screen. This measure takes into account the average Piraeus users, clients of advanced age and far from being digital natives or millennials.

This means that in most situations we avoid the scroll (excepting lists) thus achieving that input fields are outside the viewport favoring process processes and decreasing abandonments.

If you have any queries at all, please feel free to drop me a line at manel@manelabella.com and I’ll gladly answer them.

If you have any queries at all, please feel free to drop me a line at manel@manelabella.com

and I’ll gladly answer them.