I firmly believe that digital products must have vocation for service. As a designer, I focus on user but I always keep an eye on business strategy. I strongly believe in user research as a tool to support design decisions.
First I think, then I do. My goal is to design simple and useful products that solve user’s problems. I like to work with problems, not solutions.
Fleeet is a B2B vehicle suscriptional service. We offer mobility solutions that aim to connect companies looking to optimize the profitability of their fleets and cut costs. Our purpose is to improve the profitability of our clients’ assets through technology designed to meet specific needs.
Double Dot is a periodic event focused on people involved in digital product or service design with the aim of sharing experiences on common problems to level up the lack of dialogue in our sector and share knowledge that we will all take advantage of.
Tesorería General de la Seguridad Social is the spanish national public insurance system. The brief of this project was about to design and build its ecosystem of websites and tools for every collective under their umbrella: autonomous workers, domestic workers and citizens.
Piraeus is one of the four national banks still alive in Greece after the severe economic crisis that occurred in 2009. With a large mass of clients absorbed from other disappeared banks, Piraeus was aware that the economic scenario had changed radically and so we redesigned from scratch all their mobile banking.
The aim of this project was clear from the outset: redesign Guía Repsol and all its channels. The old guide seemed to have been anchored in the past and our client was aware that both content and shape had to change but we realized that Guía needed to evolve and become something else if it wanted to survive.
Rethink Democracy started as a little side project ran by some members from Fjord Madrid studio. Some of us felt that something was wrong with voting and citizen participation. Something could be done and us, as designers, and as citizen activists, definitely had a part to play. And that’s when we started to talk.